Author: Nick Watson, SVP Experiences at Cheetah Digital
The metaverse, which will merge physical reality with the digital world by way of virtual reality, augmented reality and the Internet, is coming. But the question is — are we ready?
According to Chris Wylie, the Cambridge Analytica whistleblower that spurred a massive overhaul of privacy practices and legislation across the globe, the answer to the above question is a resounding no.
In fact, it might be best to start pumping the breaks on the metaverse now before it infiltrates our day-to-day lives, he warns.
Recently speaking with Cheetah Digital’s CMO Richard Jones. about the metaverse, marketing and the future of privacy, Chris likened the metaverse to a physical entity like a skyscraper or an airplane. He paints a picture of how digital worlds should be architected with so-called ‘fire exits’ or other protections.
“It should have a building code of sorts, protecting its users, their privacy, and, importantly, their mental health,” he says.
Technology is growing more and more sophisticated with each passing year. The ways of collecting data that technology can power our lives are near infinite. Who would have ever thought that one day, we would be able to walk into a grocery store, skip the checkout and still pay for our goods? Yet here we are, this day has arrived thanks to sophisticated camera technology that can trace our every move.
While this is mind-blowing stuff, Chris believes that we’re only...
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