Cheetah Digital vice president Go To Market APAC Billy Loizou
GUEST OPINION: The metaverse, which will merge physical reality with the digital world by way of virtual reality, augmented reality and the Internet, is coming. But the question is — are we ready?
According to Cambridge Analytical whistleblower Chris Wylie, the answer to the above question is a resounding no. In fact, it might be best to start pumping the breaks on the metaverse now before it infiltrates our day-to-day lives.
Spurring a massive overhaul of privacy practices and legislation across the globe and author of Mindfuck: Cambridge Analytica and The Plot to Break America, Chris recently spoke with Cheetah Digital chief marketing officer Richard Jones about the metaverse, marketing and the future of privacy.
A call for a new ‘building code’ for the digital world
Likening the metaverse to a physical entity like a skyscraper or an airplane, Chris paints a picture of how digital worlds should be architected with so-called fire exits or other protections. It should have a building code of sorts, protecting its users, their privacy, and, importantly, their mental health.
Because even though the metaverse is thought to be built to allow humans to freely roam around; the reality is, it could be designed to present its users with a particular narrative that slants their reality instead.
“It’s something that we as citizens, not just as marketers, need to consider as we, our children, and their children’s children...
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