What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.
Add value to your pitches and client meetings by using insights gathered from our e-commerce transactional data.
As marketers, we’re tasked to create awareness, demand, and authority for the brands we represent. We want users to think we’re the best in the business.
Some common ways we can create awareness and brand authority include:
However, there’s a misconception in today’s world that effective marketing requires puffery – or exaggerating claims to an extreme level to promote your brand.
Using puffery as a marketing tactic can make or break your brand.
On one hand, puffery helps capture the audience’s attention and can help mold a brand image.
On the other hand, puffery advertising can have negative consequences on your brand image.
In this post, let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand.
While puffery is not new to the world, the definition of the term has changed throughout the centuries.
In today’s world, puffery is a statement that uses exaggeration and/or hyperbole to promote a product or service.
Puffery is all around you whether you know it or not. A few common...
"Anura brother (elder sibling), making a system change," reads a Sinhala-language Facebook post shared on April 27, 2026, referring to Dissanayake. The post includes an image that appears to show ...