Since Elon Musk took over Twitter, there have been accusations that hate speech is increasing on the platform. The tech billionaire immediately gutted various departments of staff, including those that work in content moderation. Concerns over the future of the social media platform, which has been renamed X, saw companies reduce their advertising campaigns.
However, this week a report by a media watchdog informing companies that their adverts were being placed next to pro-nazi posts and hate speech content along with Musk saying that he agreed with a post that referenced an antisemitic conspiracy theory have sparked a major exodus of ad dollars.
Prominent companies began pulling their advertisements from X on Thursday, a day after Musk replied “[y]ou have said the actual truth” to a post that accused Jewish people of pushing the “exact kind of dialectical hatred against whites that they claim to want people to stop using against them.” The user’s post also claimed that Jews are supporting the immigration of “hordes of minorities” a reference to the “Great Replacement” conspiracy theory.
This false theory was among the hateful ideas referenced by the gunman who committed the deadliest antisemitic attack in US history, killing 11 people at a Pittsburgh synagogue in 2018.
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