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Friday, April 17, 2026

Whistleblower alleges corruption and malpractices at dentsu International India - Best Media Info

Earlier this year, a whistleblower filed a complaint alleging malpractices, corruption, kickbacks, and a few other discrepancies at dentsu International India, BestMediaInfo.com learned from reliable sources.

The complaint triggered internal audits that might have led to a few of the top-level exits from the agency in the last few months, the sources have claimed.

Dentsu International’s APAC office chose not to comment on the queries sent by BestMediaInfo.com.

The year 2021 has been quite challenging for dentsu International with several top-level exits, the most recent being Ashish Bhasin, CEO dentsu APAC and Chairman India. In September 2021, when rumours of Bhasin’s probable exit from the agency were doing the rounds, he came on record to rubbish them.

He took to social media to deny a report by moneycontrol. Bhasin wrote, “Thank you, moneycontrol.com for planning a premature retirement for me. Based upon your planning my retirement, I ordered a new beer glass, a new swimsuit and planned lovely holidays. Now both my boss and my wife, unfortunately, don’t agree with you.”

However, his stint with dentsu ended earlier this month.

The slew of exits began with Soumitra Karnik’s (the then CCO at Dentsu Impact, mccgarrybowen and Dentsu India) sudden departure from the agency in January 2021. Only four months before his exit he had been entrusted with the additional charge of CCO at Dentsu India as well. In April 2019, he was appointed as the Chief Creative Officer (CCO) at...



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