The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.
Why do some people endorse claims that can easily be disproved? It’s one thing to believe false information, but another to actively stick with something that’s obviously wrong.
Our new research, published in the Journal of Social Psychology, suggests that some people consider it a “win” to lean in to known falsehoods.
We are social psychologists who study political psychology and how people reason about reality. During the pandemic, we surveyed 5,535 people across eight countries to investigate why people believed COVID-19 misinformation, like false claims that 5G networks cause the virus.
The strongest predictor of whether someone believed in COVID-19-related misinformation and risks related to the vaccine was whether they viewed COVID-19 prevention efforts in terms of symbolic strength and weakness. In other words, this group focused on whether an action would make them appear to fend off or “give in” to untoward influence.
This factor outweighed how people felt about COVID-19 in general, their thinking style and even their political beliefs.
Our survey measured it on a scale of how much people agreed with sentences including “Following coronavirus prevention guidelines means you have backed down” and “Continuous coronavirus coverage in the media is a...
New York-based partner Frank A. Mazzagatti is scheduled to present at the 2025 Illinois Association of Healthcare Attorneys (IAHA) 43rd Annual Health Law Symposium on November 6, 2025, in Chicago, ...