New York (CNN) — Last month, a video posted to Twitter by Florida Gov. Ron DeSantis’ presidential campaign used images that appeared to be generated by artificial intelligence showing former President Donald Trump hugging Dr. Anthony Fauci. The images, which appeared designed to criticize Trump for not firing the nation’s top infectious disease specialist, were tricky to spot: they were shown alongside real images of the pair and with a text overlay saying, “real life Trump.”

As the images began spreading, fact-checking organizations and sharp-eyed users quickly flagged them as fake. But Twitter, which has slashed much of its staff in recent months under new ownership, did not remove the video. Instead, it eventually added a community note — a contributor-led feature to highlight misinformation on the social media platform — to the post, alerting the site’s users that in the video “3 still shots showing Trump embracing Fauci are AI generated images.”

Experts in digital information integrity say it’s just the start of AI-generated content being used ahead of the 2024 US Presidential election in ways that could confuse or mislead voters.

A new crop of AI tools offer the ability to generate compelling text and realistic images — and, increasingly, video and audio. Experts, and even some executives overseeing AI companies, say these tools risk spreading false information to mislead voters, including ahead of the 2024 US election.

“The campaigns are starting to ramp up, the...

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