With lockdowns, work, and taking care of children, working parents are beginning to feel burned out and are starting to reconsider their jobs. A new survey, however, found that parents would likely stay if they felt included in the company.

According to the report from Maven, in partnership with Great Place to Work, taking a "holistic" approach to employee wellbeing can prevent four out of five working parents from leaving. It identified five key drivers of retaining working parents.

1. Seeing benefits as special and unique for their needs makes employees twice as likely to stay
2. Feeling able to be themselves at work makes employees twice as likely to stay
3. Experiencing a psychologically healthy work environment makes employees thrice as likely to stay
4. Believing leaders genuinely care for them as people makes employees 2.3 times as likely to stay
5. Feeling treated as a full member regardless of their job role makes employees 1.6 time as likely to stay

Michael Bush, chief executive officer of Great Place to Work, said working parents are a key talent demographic that can help companies thrive.

"Our research with Maven shows that ensuring working parents experience a great place to work for all can be achieved if employers shift their focus to the five key drivers to attract, retain and sustain working parents," he added. "Ultimately, companies that embrace strategies to ensure this talent group thrives long into the future have the potential to see 5.5 times more revenue...

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