“I am CEO of a logistics company that works with shippers to streamline delivery of goods to retail businesses all across America. Our office is a beehive of activity, especially now. We need all hands on deck at all times.
“Last week our insurance broker, ‘Diana,’ dropped by the office, and handed me: “Of Sound Mind – How Our Brain Constructs a Meaningful Sonic World” by Northwestern University Professor of Neurobiology and Communication Sciences, Dr.Nina Kraus.
“It contains important insights and tips for business owners, where office activity generates a lot of background noise — not as loud as a jackhammer, but sound that can reduce productivity and impact health. This is something that few people in management ever think of. Read it and tell me what you are going to do because the level of activity going on here is taking a silent, noisy toll on your staff.”
“Mr. Beaver, Diana was right and I learned so much! May I suggest that you interview Dr. Kraus. You have written about occupational noise before; she shines a light on aspects of workplace noise that were new to me. Thanks. ‘Don’ a long-time Cleveland, Ohio reader.”
Don’s email showed up at the right time as I spoke with Professor Kraus a week earlier.
Her excitement for the magic of sound, how our brains make sense of the auditory world, her joy in what it all brings to us just permeates the book, complimented by her YouTube videos. She began our interview with this observation:
“...
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