Readers are likely familiar with online advertisements that make bold and often misleading claims in order to get clicks. The resulting articles usually present slideshows that require a seemingly endless number of “next page” clicks in order to find the answer that was promised in the ad. That answer is sometimes never even revealed.
For example, this ad claimed: “Woman Files For Divorce After Seeing This Photo – Can You See Why?”
The ad led to a 77-page slideshow article. On the last page, it revealed that the whole thing was “a made-up story for entertainment purposes.” Yes, you read that right: 77 pages.
The reason why these kinds of ads lead to articles with lots of pages is simple: money. A budget is needed to display the original ads on the internet that lure readers to the long slideshow articles. In order to make that money back and even profit, scammers fill the many pages of their slideshow articles with sometimes hundreds of ads. This is called advertising arbitrage.
We’ve put together 13 such odd ads that we fact-checked in 2021, and we’re going with the novel approach of listing all of them out on a single page.
Note: This page is part of our annual review of Snopes’ content, and you can read all of our “Staff Picks & Standouts” for a variety of content categories here.
False. We couldn’t find out who this man was, but we know for sure it did not show a young Donald Trump. The ad in this story led to a long article that never even mentioned the photo.
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