Allbirds has escaped a false advertising lawsuit accusing it of failing to live up to the claims that it makes in its sustainability-centric marketing, including ones about the carbon footprint of its popular footwear, and its “sustainable” and “responsible” manufacturing practices. In an opinion and order dated April 18, Judge Cathy Seibel of the U.S. District Court for the Southern District of New York granted Allbirds’ motion to dismiss, tossing out the lawsuit that plaintiff Patricia Dwyer filed against it in the summer of 2021, in which she alleged that despite Allbirds’ advertising being “replete with eco-friendly phrases,” the reality of its operations does not match that “eco-friendly”-focused marketing, and the footwear brand has peddled “false, deceptive and misleading” information.
Specifically, Dwyer alleged in her June 2021 complaint that in furtherance of its offering up its wool-based footwear, Allbirds makes “representations such as: ‘Sustainability Meets Style,’ ‘Low Carbon Footprint,’ ‘Environmentally Friendly,’ ‘Made with Sustainable Wool,’ ‘Reversing Climate Change…’ and ‘Our Sustainable Practices,’” which Dwyer claimed are misleading. Among other things, she took issue with Allbirds’ use of the Higg Material Sustainability Index (“MSI”) to measure the environmental impact of apparel materials, arguing that the Higg MSI “only [addresses] raw materials and lacks standards for comparing different materials,” among other things.
Additionally, Dwyer...
A video shows the Green Party celebrating an election win in a foreign language. False. This video was posted before the election. It is a Bengali language campaign video posted by the Green Party ...