Justine Calma is a senior science reporter covering energy and the environment with more than a decade of experience. She is also the host of Hell or High Water: When Disaster Hits Home, a podcast from Vox Media and Audible Originals.
Apple customers filed a class action lawsuit against the company, alleging it misled consumers with claims that certain Apple Watches are carbon neutral. For a product to be considered carbon neutral, its manufacturer has to offset or cancel out any pollution the item generates.
Apple said in 2023 that “select case and band combinations” of its Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE would be the company’s first carbon neutral devices. The suit was filed on behalf of anyone who bought those watches. It alleges that the products were not really carbon neutral because they relied on faulty offset projects that didn’t actually reduce the company’s greenhouse gas pollution.
The lawsuit shows how difficult it is to make promises about a product’s sustainability by attempting to offset or capture the carbon dioxide emissions it generates. Many environmental advocates have instead pushed for tech companies to switch from fossil fuels to cleaner energy, and to make products that last longer and are easier to repair.
Make products that last longer and are easier to repair
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