Apple has been hit with a class action lawsuit over claims that many of its best Apple Watch models are carbon neutral, which plaintiffs say are "false and misleading."
The suit, filed in the Northern District of California on February 26, seeks to represent "all persons in the United States" who bought the Apple Watch Series 9, Apple Watch SE 2, and Apple Watch Ultra 2.
These are all models that Apple advertises as "carbon neutral", a designation introduced in September 2023 with the arrival of the Series 9 and Ultra 2, and one that was added to the SE 2 launched the year before.
The suit notes Apple's strategy of reducing the overall carbon emissions of these products by 75%, and offsetting the remainder through "high-quality carbon credits from nature-based projects."
The two projects named are the source of the dispute. From the suit: " Apple claims to have retired 485,000 metric tons of carbon dioxide equivalents primarily through two offsetting projects: the Chyulu Hills Project in Kenya and the Guinan Project in China." According to the plaintiffs, Apple's carbon neutrality claims are "false and misleading."
"The Chyulu Hills Project purports to generate carbon credits by preventing deforestation on land which has been legally protected from deforestation...
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