Church & Dwight Co. Inc. misrepresents Arm & Hammer laundry detergent as being able to do “2X more loads” than other versions of the detergent, according to a false advertising class action lawsuit.
Plaintiff Yuzi Hong takes issue with the “2X more loads” claim on 144.5 oz containers of Arm & Hammer laundry detergent, which suggests that the product can do more than twice as many loads of laundry as the 67.5 oz version of the laundry detergent.
Hong cites a formula that has been confirmed by a journalist who reportedly studies how the public understands algebraic formulas. While “twice as much” or “double the amount” would suggest twice as much as the original amount, “2X more loads” suggests X plus 2X for a total of 3X the original amount.
Therefore, Hong says consumers who see the “2X more loads” label on the Arm & Hammer laundry detergent would expect it to do about three times as many loads as the 67.5 oz product.
The 144.5 oz laundry detergent product reportedly states that it can...
Duterte supporters and a slew of Facebook accounts spread disinformation from Congressman Kiko Barzaga after the Senate shooting incident on Wednesday, May 13 MANILA, Philippines – Not long after ...