SHRM President and Chief Executive Officer Johnny C. Taylor, Jr., SHRM-SCP, is answering HR questions as part of a series for USA Today.
Do you have an HR or work-related question you'd like him to answer? Submit it here.
I recently saw a personal social media post from one of our new employees that referred to our company and featured some inappropriate content. While the content was not disparaging, we don't want our company associated with what might be deemed offensive content. What's the best way to approach this situation?—Maureen
Johnny C. Taylor, Jr.: Social media is ingrained in virtually every facet of our culture and society. So I can guarantee you aren't the only person thinking about this. People should be cognizant of their social media presence and its impact on their personal and professional worlds. Posts aren't limited to a time clock. You are right to protect your company from being associated with offensive messaging.
While it is unfortunate that your employee posted inappropriate content regarding your company, this is a valuable, teachable moment for your new employee. Start by having a candid conversation. Never assume an employee understands or should understand what could go wrong with social media.
Make it clear what the potential consequences can be. Once something is posted—good or bad—it lives on the Internet permanently for the world to see. And unfortunately, while good news travels fast, on the Internet, bad news travels faster and...
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