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Saturday, March 7, 2026

Back Between the Lines: Can Collective Bargaining Provide a Playbook To Frame the NIL Moneyball? - New York State Bar Association

In 1880, Yale faced Harvard under Walter Camp’s newly crafted rules, creating what is now recognized as modern American football. While we cannot know with certainty what motivated those Ivy League students to take the field, it is likely they were animated by the ideals of amateur competition and the desire to transform from boys to men. The foundational elements of discipline, dedication, preparation, and attention to detail remain essential today. Yet college football – and most of college sports – now operate in a landscape increasingly defined by commercialization, lucrative media rights, and direct financial compensation to athletes.

The year 2021 marked a watershed moment with the formal introduction of name, image, and likeness rights. Student-athletes could now own their personal brands and monetize them. Although agents and alumni had long sought creative ways to incentivize athletes – sometimes through illicit benefits such as off-the-books payments or cars – the NCAA continued to prohibit direct payments from schools to athletes. That world has now changed.

The landmark House v. NCAA settlement in June 2025 accelerated the final transformation of the student-athlete model by authorizing direct payments to, and revenue sharing with, college athletes. Under the settlement, participating Division I schools may distribute up to $20.5 million annually in direct compensation to athletes, with that amount scheduled to increase over time. The House settlement not only...



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