Big Lots Inc. falsely markets its SoundBody lidocaine patches as being “maximum strength” because the adhesive does not hold them on the body long enough for them to have that impact, a new class action lawsuit alleges.
Plaintiff Katherine Barnes filed the class action lawsuit against Big Lots on Nov. 16 in a New York federal court, alleging violations of state and federal consumer laws.
Big Lots sells adhesive lidocaine patches under the SoundBody brand, the lawsuit states.
On the packaging, the patches are claimed to be“fast acting” lidocaine 4% “pain relieving ointment on a breathable adhesive pad,” “for back, neck, leg & arm,” formulated for “maximum strength.”
However, these claims are allegedly false, the lawsuit states.
The claim that the patches provide “pain relieving ointment on a breathable adhesive pad” is misleading because they regularly peel off skin within three to four hours, and sometimes in minutes, after being applied, Barnes alleges.
The result of the failure to adhere for twelve hours means that the products cannot deliver the “maximum...
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