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Monday, September 14, 2026

Breaking the Ice: Sports entertainment practice 'doesn't feel like work' - Minnesota Lawyer

Aalok Sharma’s passion for traditional sports along with esports, sports technology and wagering combine into a practice that the Stinson partner said “doesn’t feel like work.”

These areas are intersecting, Sharma said, as traditional “stick-and-ball” sports clients look at esports, legalized sports wagering and sports tech as ways to boost fan engagement and enthusiasm.

“My practice is really the emergence of the sports entertainment part of traditional sports,” Sharma said.

A former NCAA Division I athlete who ran track and cross-country in college, Sharma also brings a love of playing video games to his work.

Sharma, though, has concerns about the ambiguity of legalized sports wagering in amateur and professional video game contests, or esports competitions.

States have created a patchwork of sports wagering laws since 2018, Sharma said in an article he wrote for the Hennepin County Bar Association.

That was after the Supreme Court ruled unconstitutional the federal law prohibiting state and local governments from enacting laws that favor sports betting, Sharma said.

Name: Aalok Sharma

Title: Partner, Stinson

Education: B.S., accounting, Birmingham-Southern College; J.D., University of Minnesota Law School

Q: Best way to start a conversation with you?

A: Tell me about the game you watched last night. I’m a huge sports fan, so I’m probably watching sports too. Or tell me what video game you’re playing these days.

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