According to a new class action lawsuit, Brickell, a manufacturer of men’s body products, misleads consumers by falsely marketing its products as ‘all natural’.
Plaintiff Michael Dotson’s class action lawsuit claims Brickell makes false all-natural claims on a number of its personal care products despite them containing synthetic ingredients.
Dotson argues Brickell’s alleged misrepresentations caused him and other consumers to pay a price premium for products that were not all-natural.
“As a result of Defendant’s fraudulent labeling, Plaintiff has been misled into purchasing products that did not provide them with the benefit of the bargain they paid money for, namely that the Products would be ‘All Natural,’” the Brickell class action lawsuit states.
Dotson claims Brickell’s products, which include its Reviving Hyaluronic Acid Serum, Styling Hair Powder, Repairing Vitamin C Serum and Daily Strengthening Shampoo, contain synthetic ingredients, such as sodium PCA, ethylhexylglycerin, sorbitan caprylate and tocopheryl acetate.
Dotson argues that Brickell’s alleged misrepresentations violate California’s False Advertising Law and Unfair Competition Law. He wants to...
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