California recently passed a law that is obviously aimed at forcing Tesla to stop using the name “Full Self-Driving” to describe the expensive software add-on they sell for their cars which does not, at this time, provide self driving, full or otherwise. The ostensible reason for this is to avoid customer confusion and the potential danger that could come from people thinking they have a self-driving car when they don’t. But while it’s clear that the public (and legislators) get confused about that, it’s less clear that Tesla customers do, or that Tesla can’t change their language slightly to comply with these rules.

The important elements of the California rule demand the following:

• 24011.5. (a) A dealer or manufacturer shall not sell any new passenger vehicle that is equipped with any partial driving automation feature, [Defined as SAE Level 2] or provide any software update or other vehicle upgrade that adds any partial driving automation feature, without, at the time of delivering or upgrading the vehicle, providing the buyer or owner with a distinct notice that provides the name of the feature and clearly describes the functions and limitations of the feature.
• (b) A manufacturer or dealer shall not name any partial driving automation feature, or describe any partial driving automation feature in marketing materials, using language that implies or would otherwise lead a reasonable person to believe, that the feature allows the vehicle to function as an autonomous...

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