The Central Consumer Protection Authority has directed discontinuation of 'Sure Vision' advertisement and imposed a penalty of Rs 10 Lakh over false and misleading claim. The Central Consumer Protection Authority (CCPA) comprising Chief Commissioner, and Commissioner, recently passed the order against Sure Vision India regarding misleading advertisements for its product "Sure Vision" which claims that " Sure Vision improves eyesight naturally; Eliminates eye strains; Exercise the cilliary muscles; World's best unisex correction apparatus". The company was not able to substantiate its claims related to the efficacy of the product made out in the advertisement.
A complaint against Sure Vision India regarding alleged misleading advertisement for its product "Sure Vision" was received by the Authority. Thereafter, CCPA initiated necessary action on the complaint. On 25.02.2022, CCPA passed order directing Director General (Investigation) to investigate the claims made by the company in the advertisement.
As per the investigation report submitted by the DG (Investigation), the company's claims have been found to be superfluous and ought to be rejected as no reference to any research conducted either by the company or by any other organization on the product being advertised has been furnished. Further, the Pinhole technology used by the company in the product "Sure Vision" is primary a "diagnostic" intervention and not a "therapeutic" intervention as claimed in the...
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