New Delhi: The Central Consumer Protection Authority (CCPA) has imposed a penalty of Rs 3 lakh on IITian’s Prashikshan Kendra Pvt. Ltd. (IITPK) for advertising misleading claims regarding the results of the IIT- JEE examination to lure young students, according to an official statement issued on Friday.
The institute’s advertisements prominently featured titles such as “IIT Topper” and “NEET Topper” alongside the bold numbers ‘1’ and ‘2’ in front of candidate names and pictures. This misrepresentation was designed to create the deceptive impression that these students had secured All India Rank in the respective examinations. The institute deliberately concealed that students were merely toppers within the institute, not at the national level.
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This misrepresentation of facts can significantly influence the decisions of students who are the target audience (primarily students of classes 7th to 12th, aged 14-17) who are likely to assume that the institute consistently produces top national performers, the statement points out.
IITPK also claimed, “1384 IIT Ranks in the past 21 years by IITPK,” suggesting that as many students coached by the institute secured admission into the prestigious Indian Institutes of
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Technology (IITs).
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