A new class action lawsuit alleges that WaterWipes falsely advertises its baby wipes as plastic-free when they contain significant levels of microplastics.
Plaintiff Devery Merlo filed the class action complaint against WaterWipes on June 2 in California federal court, alleging violations of state and federal consumer laws.
According to the lawsuit, WaterWipes falsely advertises its baby wipes as essentially plastic-free despite containing significant levels of microplastics.
The plaintiff claims that WaterWipes markets and sells its baby wipes as pure and plastic-free, with packaging stating they are made of “just two ingredients” (water and fruit extract) and are “the world’s purest baby wipes.”
However, independent testing revealed the presence of microplastics in the product at levels 387 times higher than the control, the lawsuit states. This alleged misrepresentation has misled environmentally conscious consumers, the plaintiff alleges.
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