What’s Happening at Dentsu?

Dentsu Group, one of the world’s largest advertising and marketing networks, is cutting 8% of its global workforce—around 3,400 employees—as it initiates a major international restructuring aimed at reversing declining performance outside of Japan.

• The move was disclosed during the company’s latest H1 2025 earnings report, where Dentsu reported a 0.2% year-over-year decline in organic revenue.
• In contrast, Dentsu’s Japan business posted strong results, with 5.3% organic revenue growth and record-high net revenue and operating profit.
• The layoffs will primarily target corporate and back-office roles in Dentsu’s international offices as the company aims to streamline operations and focus on profitability.

Why It Matters

The cuts represent one of the largest recent headcount reductions in the global advertising sector, as Dentsu navigates:

• Client losses
• Reduced ad spending
• Macroeconomic uncertainty, particularly in its customer experience management and creative services unit

These challenges have weighed heavily on international performance, despite resilience in Japan.

“Our Japan business achieved record-high net revenue… However, our international business continues to face negative growth across all regions,” said Hiroshi Igarashi, Dentsu president and global CEO.

Dentsu’s Presence in Canada — and Who Was Affected

Dentsu has a significant footprint in Canada, with offices in Toronto, Calgary, and Vancouver.

Last August, at least 50 jobs...

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