Pro-Vučić media outlets branded the lead opposition candidate a woman-beating gangster, while false claims circulated that the student movement’s electoral programme would drastically cut pensions. This familiar political playbook ultimately failed in Serbia as well.
Last Sunday, the Students’ List, a political movement that emerged from student-led protest, won Serbia’s snap parliamentary election with 52.7 percent of the votes. The movement is projected to secure 140 seats in the country’s 250-member National Assembly. Meanwhile, the United Serbia Coalition led by the outgoing President Aleksander Vučić and his Serbian Progressive Party (SNS), received 39 percent of the votes and is expected to obtain 104 parliamentary seats.
Serbia's dramatic political transformation reminded several international political analysts of Hungary's parliamentary elections earlier this spring. We therefore examined the extent to which the disinformation environments surrounding the Serbian and Hungarian electoral campaigns resembled one another.
In both countries, emerging opposition movements were the primary targets of disinformation campaigns, with particular attention directed towards their respective lead candidates.
Similar disinformation techniques were employed during both elections, including the manipulation of statistical data and the fabrication of quotes. The growing use of artificial intelligence also became an integral feature of both electoral campaigns.
Identity Politics...
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