New York CNN —

Elon Musk on Monday boosted the dangerous, years-old “Pizzagate” conspiracy theory in a post on X, the platform formerly known as Twitter, just days after being roundly criticized and facing an advertiser exodus following his embrace of an antisemitic conspiracy theory.

In a post Monday, an X user attempted to link the founder of Media Matters — the progressive media watchdog that last week identified ads for major brands running alongside pro-Nazi content on X — to the owner of the “Pizzagate restaurant.” Musk replied: “Weird.” By replying, Musk called the post to the attention of his more than 160 million followers on X.

Pizzagate is an anti-Hillary Clinton conspiracy theory that spun up on 4chan, Reddit, Twitter and other platforms in the final days before the 2016 US presidential election. Believers imagined a pedophilia ring supposedly being run out of a Washington, DC pizza shop that involved Clinton and other Democrats.

The wildly false claims were behind self-appointed “investigator” Edgar Maddison Welch’s decision in December of that year to fire an assault rifle inside the restaurant. (No one was hurt, and Welch later pleaded guilty and was sentenced to four years in prison.)

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It’s just the latest conspiracy theory Musk has drawn attention to using X. Musk last week agreed with an antisemitic post on his social media platform X, endorsing the...

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