Epson has scored a major legal win in its fight against misleading advertising in the projector market. A court has ruled in favor of Epson in a lawsuit against Dr. J, an Amazon selling partner, after finding that the company made false claims about the brightness of its projectors. As a result, Dr. J has been ordered to pay more than $580,000 in damages and is now banned from selling projectors online or in retail stores.
The case revolved around Dr. J’s claim that its projectors boasted 15,000 lumens of brightness. However, independent testing using the industry-standard ISO 21118 measurement found that the actual White Brightness was only 300 lumens—just 2% of what the company advertised.
For consumers, brightness is a key factor in choosing a projector. It directly affects picture quality, visibility, and overall performance. By dramatically inflating its brightness ratings, Dr. J misled customers into thinking they were buying a much more powerful projector than they actually were.
Epson’s legal action is part of a broader push to clean up misleading advertising in the projector industry. Standardized brightness measurements, such as those set by ISO 21118, help consumers compare products fairly. However, some companies, including Dr. J, have been using vague or misleading terms like “Lux,” “LED lumens,” or “Lamp Brightness” instead of following recognized industry standards.
Mike Isgrig, vice president of consumer sales and marketing at Epson America, stressed the...
MSI has addressed the NVIDIA RTX 5090 "recall rumor", claiming that the allegations are false and that the retailer reporting it isn't an authorized one. NVIDIA's RTX 5090s Aren't Facing A "Fire H...