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Monday, January 20, 2025

EU food alerts rise in 2024, with false claims impacting Moroccan exports and Spanish retailers - FreshPlaza.com

A recent report from the Spanish Institute of Governance and Applied Economics, Coordenadas, highlighted an increase in food alerts by the European Union's Rapid Alert System for Food and Feed (RASFF) in 2024, including those related to Moroccan export products. The institute noted that many alerts at EU borders, which reached 5,364, were later deemed unjustified, causing economic and reputational impacts.

Concerns have been raised by various organizations over the monitoring of imported product quality, leading to unscientific health alerts that impact the food, agriculture, and distribution sectors. Major Spanish retailers and supermarkets have expressed their vulnerability to these misleading alerts, emphasizing the lack of follow-up on such claims.

Industry leaders in Spain, a leading global food producer and exporter, have voiced their worries about the management of food safety information. The report elaborated on the rise in health alerts and distorted news, undermining consumer trust and the markets. It highlighted instances of hoaxes and misinformation, including a case involving Moroccan strawberries falsely linked to hepatitis, which resulted in a 10-15% sales drop in Spanish stores despite international tests disproving these claims.

The institute stressed the negative impact of false alerts on consumer confidence and the financial stability of the supply chain, urging for improved alert management and controls to prioritize food safety without causing undue...



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