The EU wants to crack down on companies making false green claims for their products and will fine firms found to have lied.
That’s according to a report that says a new draft law is being drawn up to help arm consumers with accurate information about the goods they’re being offered. It says the European Commissions wants to stamp out greenwashing, the practice of making unsubstantiated claims with the the aim of making the public believe their products are environmentally friendly.
News website Euractiv has seen the draft in which it says the Commission claims almost half (40 percent) of the environmental claims made about products are “unsubstantiated.”
“Companies making ‘green claims’ should substantiate these against a standard methodology to assess their impact on the environment,” the Commission writes. Verifying those claims will require EU member states to set up teams that can sniff out green lies and any companies found to have wilfully misled consumers will be hit with penalties.
Related: Automakers Under Report Lifetime Emissions, Pollute Nearly As Much As Oil Companies, NGO Claims
Billboards hacked across Europe calling out #Toyota and #BMW’s greenwash advertising. Of all car-makers, Toyota and BMW are the worst for anti-climate lobbying. @Brandalism, #BanFossilAds #AdBrake
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— Greenpeace (@Greenpeace) January 19, 2023
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