Consumers tend to pay the price when it comes to who and what to believe, particularly concerning products. The ability of individual brands to edit the appearance of their products and purchase fake reviews have deepened the chasm between trust and mistrust. Paid influencers have not helped the situation with photo/video filters and the ability to photoshop themselves into any place or situation on the planet. It’s a matter of who and what to believe and is a choice consumers must take every time they make a purchase.
So, how do brands combat misinformation, build trust, and not fall into the gutter of falsehoods that sometimes perpetuate consumerism?
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To fight the misinformation war, battle lines must first be drawn at a brand’s own doorstep. Consumers, especially younger generations, are demanding transparency from brands and want clear information concerning:
Even company mistakes should be included in the actionable items held accountable to consumers. It is the effort of honesty that promotes trust and without consumer trust, brands will fight to stay afloat in the long run. A survey of over 1,000 consumers revealed that 73% of buyers are willing to pay more for products that guarantee total transparency with 86% stating that transparency from businesses is critical. These are huge numbers that should speak loudly...
Schubert Jonckheer & Kolbe LLP advises Vistagen Therapeutics, Inc. (NASDAQ: VTGN) investors that the firm is investigating potential legal claims arising from alleged false statements about Vi...