A lawsuit filed in the Northern District of California over the weekend and modified on Monday asserts that Bumble, the popular online dating app company, inflates the success dating hopefuls are likely to have when they purchase either the company’s Spotlights” or “SuperSwipes” features.
The putative class actions explains that Bumble has a ‘freemium’ business model, whereby participants can use basic features for free but must pay for upgraded ones. The filing further explains how the app works: users create a profile with photographs and information about themselves which Bumble then presents to other users who can ‘swipe’ left or right to ‘like’ or ‘dislike’ the other user. When two users both ‘like’ one another, they ‘match.’
Thereafter, and unique to Bumble and in heterosexual matches, only the woman may initiate a conversation. According to the filing, Bumble advertises that users will receive up to 10 times more matches if they purchase Spotlights, a feature which shows a user to a potential match ahead of other candidates, and up to 10 times more conversations if they purchase Superswipes, a feature which eliminates the element of surprise for a female user by letting her know that a male user has already liked her.
The filing claims that this is a gross exaggeration that has been undercut by Bumble’s own advertising which says that users may receive up to two times the amount of matches or conversations when they purchase the features. Even this representation...
You don't have permission to access "http://www.chosun.com/english/opinion-en/2026/06/22/KL3VHYBGPJCRDNIYZRPHIYQZ44/" on this server. Reference #18.4555d117.1782055411.18f612c0 https://errors.edge...