A federal court sided with the Federal Trade Commission, ruling that James D. Noland, Jr. illegally owned and operated two pyramid schemes—Success By Health (SBH) and VOZ Travel—in violation of the FTC Act and that Noland violated a previous federal court order barring him from pyramid schemes and from misrepresenting multilevel marketing participants’ income potential.
The FTC sued Noland (also known as Jay Noland, J.D. Noland, and J. Noland), his wife Lina Noland, Scott Harris, and Thomas Sacca, in connection with SBH in January 2020 and added charges related to VOZ Travel in September 2020. The FTC alleged that they operated the businesses as pyramid schemes, making outlandish claims that “the masses” could be making more than $1 million each month by following Noland’s system, when in fact very few consumers made any money, and most lost significant sums.
In its ruling, the U.S. District Court for the District of Arizona found that the Nolands, Harris, and Sacca violated the FTC Act by operating SBH and VOZ Travel as pyramid schemes and using false promises of “financial freedom.” In addition, the court found Harris and Sacca were aware of the order against Noland stemming from a prior FTC case, and thus, they and Noland were in contempt of that order. In its ruling, the court cited the “sheer volume of deceptive tactics and statements associated with” both SBH and VOZ Travel.
“The court’s order holding these defendants in contempt and barring them from the multilevel...
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