A German court has ordered Chinese TV maker TCL to halt advertisements promoting some of its products as quantum dot LED (QLED) TVs, ruling that the models do not deliver the color reproduction expected from QLED TVs.
According to industry officials Thursday, District Court of Munich I ruled that TCL’s German subsidiary violated the country’s unfair competition law by advertising some of its products, including the QLED870 series, as QLED TVs.
Samsung Electronics filed the suit in April last year, claiming that TCL’s ads were deceptive.
The court noted that consumers expect quantum dot technologies to improve color reproduction, but the quantum dot diffusion plates used by TCL did not deliver the expected improvements, constituting a deceptive trading practice.
Quantum dot technology enables more precise control and expression of colors. Using this technology, QLED TVs deliver brighter images and improved picture quality compared with conventional LED TVs.
The International Electrotechnical Commission defines QLED TVs as products that use blue light as the backlight and apply a structure in which a quantum dot film is placed between the panel and the backlight to enhance color reproduction.
TCL has been promoting the TVs in question as QLED, citing it has applied quantum dot particles on diffusion plates, but their performance and authenticity have been questioned.
Following the ruling, TCL’s German unit will no longer be able to advertise or sell not only the models...
A German court has ordered Chinese TV maker TCL to halt advertisements promoting some of its products as quantum dot LED (QLED) TVs, ruling that the models do not deliver the color reproduction ex...