The District Consumer Disputes Redressal Commission (DCDRC) in Ghaziabad fined Noida’s M/s Vedas Cure Private Limited Rs 10,000 and ordered a refund of Rs 2,400 to a couple after ruling that the company made false claims about its Ayurvedic weight-loss product.
The couple suffered health issues such as headaches and increased blood pressure, with no weight loss benefits after using the product promoted as safe and effective. The case, filed in 2022, highlights issues of misleading advertising and risks in unregulated health supplements. Officials emphasised consumer protection and accountability. The company is mandated to comply or pay interest on delayed refunds.
Health Risks Amid False Advertising
Niraj Kumar Srivastava and his wife Surekha were influenced by social media claims promising rapid weight loss through Vedas Cure’s product. The product was unsealed and contained no transparent ingredient list.
Adverse effects impacted Surekha’s health despite completion of the course, contradicting claims of safety and efficacy. DCDRC president Praveen Kumar Jain stressed the critical need for honest marketing to safeguard consumers from harm and deception.
Regulatory Framework for Ayurvedic Products
India’s Food Safety and Standards Authority (FSSAI) has established Food Safety and Standards (Ayurveda Aahara) Regulations, 2022, which mandate strict compliance for Ayurvedic dietary products. These regulations prohibit claims that Ayurveda Aahara products prevent, treat, or...
Read Full Story:
https://news.google.com/rss/articles/CBMiwAFBVV95cUxNMXBYTFBadk5VS2lpMVp3UUJl...