When it comes to ordering meal delivery, consumers have plenty of options, from leading third-party aggregators to smaller, regional players to restaurants that offer in-house delivery. Soon, delivery providers may have one more major player against which to contend.
Digital on-demand convenience service Gopuff announced Monday (March 21) its first restaurant partner for Gopuff Kitchen, its meal delivery service, which has previously sold meals prepared in-house. Through this partnership, the company will offer late-night meal deliveries from North Palm Beach, Florida-based fast-casual chain BurgerFi’s “Fi on the Fly” food truck.
For more: Gopuff Launches Hot Meal Service Using Mobile Kitchens
“By partnering with Gopuff, we are ushering in a new, unrivaled era of convenience and superior service,” Ian Baines, CEO of BurgerFi, said in a statement. "We are excited to bring this unique late-night delivery option to life and will continue to raise the bar across every aspect of the BurgerFi experience.”
With this announcement, the on-demand delivery service is making moves into the third-party restaurant delivery space dominated by players such players as DoorDash, Uber Eats and Grubhub. Granted, these aggregators fired the first blow, as it were, with each of them having added convenience delivery to their marketplaces in recent years. In fact, DoorDash and Grubhub both have in-house digital convenience stores, with the latter’s launching just last month.
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