Cyril Abrol and Radha Khera discuss the legal framework in India for making misleading sustainability claims
Published in October 1987 by the United Nations, ‘Our Common Future’ – also known as the Brundtland Report – defines ‘sustainability’ as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” The buzzword thus ought to be more than just false claims to ensure that future generations have access to the same resources our previous generations did.
Today, the perils of overconsumption of resources and a ‘lack of sustainability’ are manifest in the phenomenon of global warming, pollution and climate change. The blame for overconsumption cannot be parked at the door of any one industry – be it travel, energy, food or fashion – culprits are everywhere. With rising (rather, unavoidable) awareness of the damage done to our ecosystems, conscious consumerism is on the rise that takes into account the ethical, social and environmental values of products. The business implication of conscious consumption is forcing brands to rethink the way they innovate and communicate with customers to maintain their brand worth and value.
“We must have zero tolerance for greenwashing,” acknowledged the report released at the COP 27 climate conference in Egypt in November 2022. While some companies are choosing the hard green way and reworking their internal mechanisms, a lot of companies are only deploying what is commonly...
North Korea on Sunday rejected US allegations of cybercrimes originating from there, calling them "absurd slander" and denying it poses a cyber threat, state media KCNA reported. In 2024, a United...