Taylor Swift’s latest album, The Life of a Showgirl, was released on October 3, bringing excitement and huge streaming numbers. But as the album climbed the charts, another story began spreading online, one filled with harsh attacks and strange conspiracy theories. What seemed like normal fan arguments soon turned into something bigger. According to a new study, many of the negative claims about Swift were not organic at all. Instead, they were pushed by a small group of accounts in what experts now believe was a coordinated attempt to damage the singer’s image.
This finding helps explain how misinformation about Swift spread so quickly, and it connects directly to the growing concern around manipulated online conversations.
Researchers at GUDEA, a startup that studies how claims go viral, reviewed 24,000 posts and 18,000 accounts across 14 digital platforms between October 4 and October 18. Their study found that only 3.77% of the accounts created 28% of the conversation around Swift and her album.
According to the report, many of these accounts did not behave like real users. Instead, researchers said the accounts appeared “inauthentic” and “conspiracist”, and their activity looked more like bots than...
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