A new class action lawsuit alleges Idahoan Foods falsely advertises its instant mashed potatoes as containing butter.
Plaintiff Richard Alonzo claims Idahoan sells instant mashed potatoes in four-ounce bags described as “Butter & Herb” and “Russet Potatoes with Butter & Parsley” when, in reality, the amount of butter in the product is “de minimis.”
Alonzo argues Idahoan describes the instant mashed potatoes as being made “with Butter” and promotes its main, non-potato ingredients as “Butter & Herb,” which he claims causes purchasers to expect butter is the exclusive and/or predominant fat and/or oil ingredient used, or at least present in a significant amount.
“In fact, butter is listed after other additives, such as ‘Mono- and Diglycerides, [and] Calcium Stearoyl Lactylate,’ present in an amount only greater than ‘Spice,’” the Idahoan class action lawsuit says.
Alonzo claims Idahoan’s instant mashed potatoes are sold at a premium price, approximately $1.49, due to the alleged false and misleading representations and/or omissions.
“This price is higher than the Product would be sold for, if it were represented in a non-misleading...
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