KPMG has retracted a global report after major organizations like UBS and the NHS denied claims of using AI for operational transformations. The report, which contained fabricated case studies and AI-generated inaccuracies, was flagged by GPTZero and the Financial Times. An internal investigation is underway as the firm faces scrutiny over its AI usage policies.
KPMG has been left red-faced after being forced to pull a major global report packed with claims that some of the world’s biggest organisations say were completely made up.
The professional services giant published a glossy report titled *Redefining Excellence in the Age of Agentic AI*, boasting about how leading companies were supposedly using cutting-edge artificial intelligence to transform their operations. There was just one problem — many of the success stories never happened.
According to the *Financial Times*, the report contained a string of fabricated case studies and false claims that appear to have been generated by AI "hallucinations" — when artificial intelligence confidently invents facts that aren't true.
The blunders were first flagged by tech research firm GPTZero and later verified by the *Financial Times*. Once alerted, several high-profile organisations demanded KPMG take the report down immediately.
Big Names Say: "That's Not Us"
Among those challenging the report were Swiss banking giant UBS, the UK's National Health Service (NHS), Swiss Federal Railways and Transport for London (TfL).
UBS: ‘...
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