A new class action lawsuit claims Keurig Dr Pepper falsely advertises its K-Cup pods as recyclable despite the fact that most consumers are unable to recycle them.
Plaintiff Tracy Sulli argues that most recycling centers in the United States refuse to recycle K-Cups due to their small size, irregular shape, multi-material construction, frequent contamination issues and unfavorable economic factors.
“Despite these facts, Keurig promotes its K-Cup pods as ‘recyclable’ because they are made from polypropylene #5 plastic,” the Keurig class action lawsuit says.
Sulli claims Keurig Dr Pepper relies on a “purely theoretical definition” of recyclability that ignores the fundamental principles outlined in the Federal Trade Commission’s Green Guides and fails to align with consumer understanding.
The plaintiff wants to represent a New York class of consumers who purchased Keurig’s K-Cups between Aug. 9, 2022, and the date notice of class certification is disseminated.
Sulli claims Keurig Dr Pepper has been aware for years that consumers are increasingly concerned about the environmental impact of their consumption habits and that these concerns materially influence...
Who: Plaintiff Tracy Sulli filed a class action lawsuit against Keurig Dr Pepper Inc. Why: Sulli claims Keurig Dr Pepper falsely advertises its K-Cup pods as recyclable. Where: The Keurig clas...