KPMG has withdrawn a report on agentic artificial intelligence after researchers and the Financial Times found that it contained inaccurate claims and apparently fabricated or distorted citations, in the latest embarrassment for a professional services firm promoting AI adoption while struggling with its own verification standards.
The report, titled Total Experience: Redefining Excellence in the Age of Agentic AI, was published in October 2025 and presented examples of how businesses and public bodies were using AI.
According to the FT, several organizations named in the report, including UBS, the UK’s National Health Service, Swiss Federal Railways and Transport for London, said the descriptions of their AI use were inaccurate or misleading.
The report claimed that UBS “integrates AI agents across investment advisory, risk management and compliance monitoring” through a platform co-developed with Microsoft.
A UBS spokesperson told the FT the assertions were “factually incorrect”.
KPMG also said Swiss Federal Railways offered AI agents that helped users plan, book and optimize journeys based on preferences, real-time conditions and carbon impact. A spokesperson for the railway said the assertion was “not accurate”.
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