LensCrafters has agreed to a $39 million settlement in a class action lawsuit that claimed the company engaged in deceptive advertising by making certain statements regarding its AccuFit Digital System that were allegedly false or misleading.

The settlement class is made up of U.S. residents who, from Sept. 5, 2013, to Sept. 20, 2023, purchased prescription eyeglasses in the United States from LensCrafters after being fitted with AccuFit.

The plaintiff claims the defendant violated certain laws by making material misrepresentations about its AccuFit system, claiming that it was “five times more precise” than traditional methods, measuring “down to a tenth of a millimeter” despite never updating its manufacturing process to manufacture glasses to a 0.1mm specification.

EssilorLuxottica designs and manufactures ophthalmic lenses, frames and sunglasses. They own a large portfolio of eyeglass brands, including LensCrafters, an international retailer of prescription eyewear and prescription sunglasses with independent optometrists hosted at most stores.

The company denies any accusations of wrongdoing but has agreed to the settlement to resolve the claims.

Every class member who submits a valid claim will be entitled to a payment from the net settlement fund.

Class members will have the opportunity to receive a maximum of $50 for each pair of prescription eyeglasses they purchased from LensCrafters during the class period. This amount is subject to adjustment on a pro rata...

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