New York CNN —
Meta will allow political ads on its platforms to question the outcome of the 2020 US presidential election, part of a rollback in election-related content moderation among major social media platforms over the past year ahead of the 2024 US presidential contest.
The policy means that Meta, the parent company of Facebook and Instagram, will be able to directly profit from political ads that boost false claims about the legitimacy ofthe 2020 election. While the company will allow political advertisements to claim that past elections, including the 2020 presidential race, were rigged, it will prohibit those that “call into question the legitimacy of an upcoming or ongoing election.”
The change is part of a year-old policy update but has not been widely reported. The Wall Street Journal reported Meta’s ads policy change earlier Wednesday.
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Meta says the policy allowing 2020 election denialism in political ads was part of an August 2022 announcement about its approach to last year’s midterm elections, when the company said it would prohibit ads targeting users in the United States, Brazil, Israel and Italy that discourage people from voting, call into question the legitimacy of an upcoming or ongoing election or prematurely claim an election victory. The same month, Meta told The Washington Post that it would not remove posts from political candidates or regular users that claim...
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