As we reported in our series of Sustainability Technology Activity Index reports earlier this year, the sustainability technology market is vibrant with activity across a range of use case areas (from ESG reporting, through nature capital, sustainable manufacturing, smart energy grids, green IT, and the circular economy). However, for IT directors navigating this fast-moving landscape, distinguishing genuine environmental credentials from carefully chosen averages, aggregates, and sophisticated spin has become a critical competency… and one which could determine whether your organisation becomes recognised as a sustainability leader or an unwitting accomplice in greenwashing.
The stakes are higher than mere compliance. Unsubstantiated sustainability claims risk not just reputational damage, but also potential legal and financial consequences as greenwashing regulations tighten. IT directors that fail to implement rigorous verification processes risk allowing their organisations to become complicit in environmental deception (and losing control of their net zero narrative).
In this report (first published by Computer Weekly on 8 October 2025, as part of its IT Sustainability Think Tank series of articles), we look at some of the most glaring red flags to watch out for when considering the sustainability of software and IT services, what metrics to pay attention to (and why), and how to make sense of what suppliers are saying about their environmental credentials.
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