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Saturday, September 26, 2026

New York Passes Name, Image, and Likeness Law for College ... - Morgan Lewis

The New York Collegiate Athletic Participation Compensation Act allows student athletes at colleges in New York to receive compensation for their name, image, and likeness and to use agents for endorsement deals—without forfeiting their scholarships or eligibility to play.

New York Governor Kathy Hochul recently passed a law that, effective immediately, allows student athletes at colleges in New York State to receive compensation for using their name, image, and likeness (NIL) to endorse products and services, without the risk of losing their scholarships or eligibility to participate in their sports. The law, codified at Section 6438-a of the New York Education Law, passed the New York State Senate on May 31, 2022, and the New York State Assembly on June 3, 2022, before being signed by Governor Hochul on November 21, 2022. In passing the law, which comes on the heels of the National Collegiate Athletic Association’s (NCAA’s) recent guidance clarifying colleges’ involvement in students’ NIL deals, New York joins several other states with similar NIL legislation (including California, Pennsylvania, and New Jersey).

What the Law Does

The law permits student athletes to obtain compensation for their NIL through camps and clinics, as well as brand partnerships, media appearances, and social media advertisements, among other things. In addition to allowing student athletes to enter into NIL deals, the New York law provides guidance and resources to student athletes navigating...



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