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Thursday, May 14, 2026

Nike Adds Counterfeiting, False Advertising Claims to Case Against StockX - The Fashion Law

Nike is doubling-down on its case against StockX, lodging an amended complaint against the sneaker/fashion marketplace site and adding counterfeiting and false advertising to its lineup of existing claims in the process. On the heels of seeking a leave from the court to amend the non-fungible token (“NFT”)-centric complaint that it filed against StockX early this year, Nike has filed a new complaint, claiming that since it initiated the matter in February, a number of things have changed. StockX has altered the terms under which it is offering up the Vault NFTs, for one thing, while Nike claims that it has discovered the alleged sale of counterfeit sneakers, included Nike branded ones, by StockX.

In the amended complaint that it filed on May 25, Nike adds counterfeiting and false advertising to its existing trademark infringement and dilution, and false designation of origin claims (more about Nike’s original claims here), and requests that the court “swiftly and permanently stop StockX from continuing to sell Vault NFTs bearing Nike’s famous marks, selling counterfeit Nike goods, and making false and/or misleading claims regarding the purported authenticity of those goods.” Among the most interesting aspects of Nike’s amended complaint are its focus on StockX’s claims of authenticity (and how it is allegedly using those claims to attract/mislead consumers at Nike’s expense), and Nike’s enduring push to define the Vault NFTs as products in their own right, as distinct...



Read Full Story: https://www.thefashionlaw.com/nike-adds-counterfeiting-false-advertising-clai...