On December 1, 2025, Omnicom announced a major restructuring following its $13-billion acquisition of Interpublic Group (IPG). The company confirmed more than 4,000 layoffs (Reuters), widespread consolidation across its global agency networks, and the shutdown of several long-established advertising brands (Financial Times).

Axios also reported that an additional 10,000 workers will be affected through sell-offs of businesses in specific markets or divisions.

This marks one of the largest shakeups in the modern advertising industry, driven by the combined pressures of AI technology, changing client demands, and consolidation among global holding companies.

Key Facts About the Omnicom Layoffs

How Many Jobs Are Being Cut?

• 4,000+ positions eliminated as part of the IPG integration
• Cuts span administrative, operational, and some leadership roles
• 85% of remaining roles will be client-facing; 15% administrative

Additional Workforce Impacts

• 10,000 employees affected globally through sell-offs of certain businesses

Which Agencies Are Being Shut Down or Merged?

Omnicom will fold several historic IPG and Omnicom agencies into its core networks:

• DDB and MullenLowe folded into TBWA
• FCB absorbed into BBDO

Other major agencies — McCann, OMD, FleishmanHillard, Golin, Weber Shandwick — will remain.

Why Omnicom Says the Layoffs Are Happening

• Integration of the two holding companies aims to create a single, scaled global advertising and media network.
• The company plans to...

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