A new class action lawsuit accuses cosmetics company Pacifica Beauty of sending Washington consumers marketing emails with deliberately false and misleading urgency claims.
Plaintiff Jace Hoag’s class action complaint claims Pacifica Beauty regularly sends mass marketing emails whose subject lines falsely indicate that sales and promotions are ending imminently, when in fact the company always planned to extend them.
“Pacifica bombards Washington consumers, including Plaintiff, with commercial emails whose subject lines employ various tactics to create a false sense of urgency in consumers’ minds—and ultimately, from consumers’ wallets,” the complaint says.
Hoag alleges that on March 24, 2024, Pacifica sent consumers an email with the subject line “Last Day! 20% OFF SITEWIDE,” only to extend the promotion the following day.
Hoag further alleges that on May 26, 2024, Pacifica sent an email with the subject line “ENDS TOMORROW: Free 5-Piece Summer Travel Kit,” and again extended the offer two days later.
The complaint also alleges that on November 30, 2025, Pacifica sent an email with the subject line “Last Chance to Glow Up: 35% OFF SITEWIDE Ends Soon,” and extended the promotion two days later.
Hoag claims she...
A fake BBC News report that falsely accuses Ukrainian President Volodymyr Zelensky of displaying a stolen painting has been circulating on X since April 21. The footage appears to show the Ukraini...