Quick takes:

• Pinterest's new rules apply to both posts and ads. It's the first major social media platform to ban content that denies climate change.
• Since Pinterest's announcement, Twitter has prohibited ads that contradict the scientific consensus on climate change and taken steps to limit spam tweets.
• But there's much more to do. There are up to 1.36 million views of climate misinformation every day on Facebook, according to one study.
• The Climate Disinformation Coalition, of which EDF is a founding member, is keeping up the pressure on Meta, Twitter and others to follow Pinterest's lead.

Pinterest is the place to go for inspiration on everything from recipes to re-decorating.

Now it may inspire change within its own industry.

Pinterest, which has 431 million active users, is the first major social media platform to ban content that denies the scientific consensus that climate change is happening and influenced by human activity. The new rules, announced in April, apply to both posts and ads.

"We repeatedly heard from experts that climate misinformation, including climate change denying narratives, is causing real harm by impeding meaningful climate action," says Pinterest’s policy head Sarah Bromma.

Climate disinformation pollutes every social media platform, but is especially prolific on Facebook and Twitter. One study estimates that there are up to 1.36 million views of climate misinformation every day on Facebook. On Twitter, bots account for 25 percent of...

Read Full Story: https://www.edf.org/article/pinterest-banned-climate-change-disinformation-wi...