Some automakers respond to criticism with a press release or maybe a quiet product update. BYD, on the other hand, is choosing to take a more combative route through the courts. The Chinese carmaking giant is reportedly suing 37 influencers and placing another 126 social media accounts under internal investigation for defamation. The company says it won’t stop there.
It also plans to continue taking legal action against individuals or organizations it accuses of spreading false claims and is offering significant financial rewards to whistleblowers who provide credible leads.
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In a statement posted to Weibo, BYD’s legal department described the situation as a series of “repeated, organized, and malicious online attacks,” which it claims are being carried out by unnamed media outlets and PR firms. These attacks, according to BYD, have “seriously damaged the company’s reputation, disrupted the market order, and had a negative impact on the healthy development of the industry.”
Specific Allegations and Platforms Targeted
The company pointed to several examples involving influencers active on major Chinese...
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